Vidal Sasoon


Hair Style has been in the world for the longest but one person made a difference and that was Vidal Sasoon, he was the master behind the chair and a sheer genius in the 60’s and the 70’s a master of true hair styling.Based on his genuine and unique techniques Vidal Sasoon is another inspiration for many Hair Stylists.

Sassoon’s works include the geometric, the wash-and-wear perm, and the “Nancy Kwan.” They were all modern and low-maintenance. The hairstyles created by Sassoon relied on dark, straight, and shiny hair cut into geometric yet organic shapes. In 1963, Sassoon created a short, angular hairstyle cut on a horizontal plane that was the recreation of the classic “bob cut.” His geometric haircuts seemed to be severely cut, but were entirely lacquer-free, relying on the natural shine of the hair for effect. Sassoon is a father of modernist style and has also been a key force in the commercial direction of hair styling, turning its craft in to a multi-million dollar industry.

He was a very influential person to people all over the world; especially those who have become cosmetologists. By the early 1980s, after moving to the United States, Sassoon had sold his name to manufacturers of haircare products and the multinational Procter & Gamble was applying his name to shampoos and conditioners sold worldwide. Former salon colleagues also bought Sassoon’s salons and acquired the right to use his name, extending the brand in salons into the United Kingdom and United States. However, in 2003, it was reported that Sassoon was suing Procter & Gamble for destroying his brand by skimping on marketing in favor of the company’s other hair product lines, notably Pantene. Also in 2002, the chain of Vidal Sassoon salons was sold to Regis Corporation. By 2004, it was reported that he was no longer associated with the brand that bears his name. Vidal Sassoon has authored several books, including A Year of Beauty and Health co-written with his former wife, Beverly Sassoon. He also had a short-lived TV series called Your New Day with Vidal Sassoon in the late 1970s.

In 1982, Sassoon started the Vidal Sassoon International Center for the Study of Antisemitism, or SICSA, a research centre devoted to the non-political, interdisciplinary gathering of information about antisemitism.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s